Ayesh Fleurs is a custom florist in O'Fallon, Missouri, serving the greater St. Louis area. Every arrangement is made by hand to order, so there's no fixed catalog to sell from. Ansam needed a site that could take a real custom order the way she actually works.
The Challenge
Every order started as the same conversation
Orders came in through Instagram DMs and phone calls. Each one needed the same back-and-forth before any work could start: what's the occasion, what colors, how big, when do you need it, pickup or delivery. Nothing captured that up front, and nothing collected a deposit, so she was piecing every order together by hand.
What We Built
An order form shaped like her four products
Four starting points on the homepage: roses, mixed blooms, plushies, and special editions. Each opens its own path with only the questions that apply to it. They all end in the same place - an order in her dashboard with enough detail to price it.

Roses
Sizes and colors get picked, not typed. A customer chooses a rose count from a priced list, opens a size guide to compare, and picks colors from swatches instead of trying to describe them in a message.



The other three paths
Mixed blooms use a size scale instead of a stem count. Plushies and special editions never show a fixed price. The form collects the details, and Ansam confirms the number.



Payment
Submitting isn't buying. An order is a request until Ansam confirms it. Once she does, the site generates a Stripe payment link for a 50% deposit, with the balance due on completion. Card details never touch the site.
Gallery
Her photography is the best thing on the site, so it gets a full section rather than a thumbnail strip.

Mobile
The whole thing works on a phone, which is where most of her customers find her.

The Result
A florist's actual workflow, in software
Custom orders now arrive structured and complete, with a deposit collected before the work starts. No DM thread to reconstruct, no quoting from scratch.
